“If things seem under control, you’re just not going fast enough.” -M. Andretti
Polar vortex, Putinpalooza, Facebook’s $19 Billion acquisition of a mobile messaging company with 55 employees, and the World Wide Web had its 25th birthday…KABOOM…2014 is off to a fast start.
In healthcare, Obamacare enrollment is set to surpass 5 million, Accountable Care Organizations continue to see unprecedented growth, Medicare is being squeezed, and technological innovation is changing care delivery from patient engagement to wearable wellness monitors to mind-controlled exoskeletons.
On the marketing front, vast shifts in consumer expectations for how, when and where they receive information are turning communication and sales channels upside-down. At the same time socialnomics continues to extend its reach connecting consumer communities through broad-based sharing and two-way conversations.
- B2B–B2C Integrated data, marketing automation, personalized customer relationships, and CMO–CIO bonding are common themes - http://goo.gl/eWqWFE & http://goo.gl/zv621h
- CMO With digital marketing budgets doubling in next 5-years what else do top CMOs see down the road and why is their job security looking up - http://goo.gl/oMAl8w & http://goo.gl/PGr54o
- CX In the age of the customer marketers need to stop talking about customer focus & start delivering customized, omni-channel interactions - http://goo.gl/HQnpF6&http://goo.gl/f8cDNT
- GENERATIONS Let the battle begin as 76 million Millennials and 43 million Seniors go digital, get social and flex their online muscle - http://bit.ly/1ggnbyA & http://goo.gl/CZ9leL
- SOCIAL As companies leverage social media to establish connection communities, the future is all about keeping an eye on customer SLTV (Social LifeTime Value) - http://goo.gl/eaoBRB
- ACA As Obamacare moves forward with implementing Marketplaces, ACOs and Medicaid expansion, here’s a State of the States - http://goo.gl/bST5In & http://goo.gl/8TUoYZ
- HEALTHCARE A watchlist for 2014: Obamacare 2.0, paying for quality, big data, wellness wearables, SoMo health, and customer loyalty - http://bit.ly/1gIlD1Y
- INNOVATION For a web company to reach a million users a great app is great, but backend infrastructure is key; for next-gen healthcare just be amazed - http://goo.gl/9wDqel & http://goo.gl/x89GU0
- mHEALTH Early wisdom says make it about life not illness, make it personal & reinforce social connections - http://goo.gl/XO57ek& http://goo.gl/5PwnMC
- PROVIDERS Variations in quality, particularly around “narrow networks”, combined with primary care shortages, are challenging the delivery system- http://bit.ly/1kitBQN & http://goo.gl/Lb6Sj0
Sign-up here for KBM Group: Health Services’ free Webinar Obamacare 2.0: Roadmap for 2015